Wonder Girls Perform at MTV World Stage Live in Malaysia 2010

Wonder Girls, Sony Ericsson’s APAC Digital Ambassadors set to perform at MTV World Stage Live in Malaysia 2010

10 lucky Sony Ericsson Malaysia Facebook fans stand a chance to win exclusive passes to the concert and post-party

Sony Ericsson Malaysia, the Official Mobile Partner for MTV World Stage 2010 is proud to announce that its Asia Pacific Digital Ambassadors, the Wonder Girls, are set to perform at this year’s MTV World Stage Live in Malaysia 2010 in Sunway Lagoon on July 31.

Wonder Girls

Fans of one of the hottest all-girl group, the Wonder Girls will be able to win 10 exclusive passes to the MTV World Stage Live in Malaysia concert and post-party through a Sony Ericsson Malaysia Facebook contest, which will take place from July 1 until July 21. For more details on this contest, visit the Sony Ericsson Facebook page atwww.facebook.com/sonyericssonmalaysia

“Sony Ericsson has established a partnership with leading influencers the Wonder Girls whose soaring popularity via YouTube™ demonstrates the power of social media in connecting with consumers. This synergy encapsulates what we mean by communication entertainment as the girls constantly updates their Twitter and Facebook on-the-go with their Sony Ericsson phones – allowing instant interaction with their fans anytime, anywhere,” said Alex Wong, General Manager, Sony Ericsson Mobile Communications International AB, Branch Office Malaysia.

Consumers who purchase the XperiaTM X10 mini and VivazTM probetween June 21 and July 16 at all authorised Sony Ericsson dealers will be entitled to two concert passes while stocks last.

Consumers that purchase these phones at the Sony Ericsson booth during the MTV World Stage Live in Malaysia 2010 Roadshow at Sunway Pyramid Shopping Mall on July 17 and 18 will also receive additional post-party passes while stocks last.

Sony Ericsson will also be setting up an experience booth on the concert day to allow consumers to get a first-hand feel of their new range of phones.

“Sony Ericsson is proud to be a part of this year’s MTV World Stage Live in Malaysia, as this is an opportunity to bring world-class entertainment experience such as the Wonder Girls to our consumers, staying true to our commitment as the Communication Entertainment brand,” he said.

“It is our belief that mobile communication and entertainment inspire people which rings exceptionally true to our consumers – savvy phone users who integrate their lifestyle into an all-round communication entertainment device. We believe Sony Ericsson in partnership with MTV Networks Asia will be a hit and we are certainly looking forward to all the amazing acts lined up this year!”

The Wonder Girls will be performing at the MTV World Stage Live in Malaysia along other international artistes such as Katy Perry, Tokio Hotel and local band Bunkface.

“There’s nothing like the energy of 15,000 fans enjoying a free, live music event with some of the world’s most popular recording artists. That is what MTV World Stage Live in Malaysia is all about,” said Indra Suharjono, Executive Vice President/Managing Director, MTV Networks Asia. “Katy Perry, Tokio Hotel, Wonder Girls and Bunkface are sure to deliver some of the most exciting performances Malaysians have ever seen and I look forward to welcoming all of the performers, sponsors and fans to this second staging of MTV World Stage in Malaysia.”